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ABOUT US

 SOUTH.ST is the home for oversized sweatshirts & authentic loungewear making comfort acceptable on the daily. 

 SOUTH.ST was created by Harley who started the label predominantly for females - born out of the desire to reject traditional ideals of what is considered feminine. The idea behind this was life gets so busy and on top of our busy schedules (work, gym, study, relationships) we have to put up with societal pressures (to constantly look good/dress up). We want girls to feel effortlessly attractive yet insanely comfortable whilst we conquer the world.